Insights, powered by Sonar
Understand every conversation.
See what customers ask, what your website can't answer yet, and which conversations turn into enquiries and sales, on your site and in AI assistants.
- Conversations
- 2,846
- Answered from your content
- 87%
- Enquiries created
- 183
- Added to cart
- 64
Conversations and enquiries
| Day | Conversations | Enquiries |
|---|---|---|
| Day 1 | 99 | 18 |
| Day 2 | 102 | 16 |
| Day 3 | 99 | 14 |
| Day 4 | 84 | 21 |
| Day 5 | 61 | 23 |
| Day 6 | 71 | 24 |
| Day 7 | 79 | 20 |
| Day 8 | 102 | 10 |
| Day 9 | 107 | 7 |
| Day 10 | 77 | 6 |
| Day 11 | 55 | 15 |
| Day 12 | 28 | 24 |
| Day 13 | 42 | 25 |
| Day 14 | 74 | 25 |
| Day 15 | 92 | 18 |
| Day 16 | 110 | 18 |
| Day 17 | 93 | 23 |
| Day 18 | 84 | 27 |
| Day 19 | 84 | 35 |
| Day 20 | 86 | 33 |
| Day 21 | 119 | 29 |
| Day 22 | 131 | 23 |
| Day 23 | 140 | 15 |
| Day 24 | 126 | 17 |
| Day 25 | 86 | 19 |
| Day 26 | 73 | 26 |
| Day 27 | 64 | 29 |
| Day 28 | 89 | 23 |
| Day 29 | 115 | 20 |
| Day 30 | 110 | 15 |
Top intents
- Pricing and payment28%
- Product or course fit24%
- Availability and dates19%
- Delivery and logistics16%
- Support and returns13%
What you can measure
Not just what happened. Why.
Questions and intents
What visitors want, in their own words.
Answer resolution
Which conversations ended with a useful answer.
Content gaps
The information your website is missing.
Product interest
What shoppers search for, compare and add to cart.
Conversions
Enquiries and sales that started in a conversation.
Search performance
How well your content is being found and used.
AI assistant activity
Which assistants use your tools, and for what.
Usage and cost
AI usage and cost per conversation, kept in view.
Content gaps
Your customers are writing your content plan.
Every question your website couldn't answer is collected and grouped, so you know exactly which pages to write next. Once the content exists, those questions start resolving on their own.
Unanswered this month
Sample data- Do you run evening sessions?Asked 18 times · Suggested page: Course scheduleDraft content
- What's your refund policy for groups?Asked 14 times · Suggested page: Booking termsDraft content
- Is the venue wheelchair accessible?Asked 9 times · Suggested page: VenuesDraft content
Journeys and attribution
Connect conversations to real results.
Sonar links each conversation to the visit around it, so you can see which channels bring curious visitors and which conversations lead to revenue. Configured to respect your privacy and consent settings.
- Google search
- Course page
- Conversation: “Can you train at our office?”
- Enquiry in HubSpot
- Booking confirmed
Benchmark against your industry.
Compare engagement, answer resolution and conversion with similar businesses, using aggregated, anonymised data from businesses that choose to take part. No raw conversations or competitor details are ever shared.
Privacy you can configure.
- Set how long conversations are kept
- Store analytics only, without conversation text
- Role-based access for your team